F.I.G. Blog
APR 30

f.i.g. Showroom Spotlight: Uncommon Fashion, WBC Showroom, Wander West Showroom & Yana K

posted by: f.i.g.

Welcome to Showroom Spotlight, an exclusive series that shines a light on the top names that make Fashion Industry Gallery (f.i.g.) a leading destination for contemporary women’s apparel and accessories. Since launching in 2004, f.i.g. has grown to feature nearly 50 of the industry’s top showrooms, as well as an additional 28,000 square feet of temporary exhibitor space. Each showroom is open to the trade via five wholesale markets per year and by individual appointments. 

Read on and click here to view additional Showroom Spotlights.


Uncommon Fashion
Gallery 171
Joined f.i.g. in March, 2016

Launched in 2003 by owners Blake and Alexis Rayon, Uncommon Fashion operates showrooms in Atlanta, Dallas and Miami, focusing on specialty retailers in the United States, Caribbean and Latin American markets. From apparel to jewelry to footwear, the contemporary mix at Uncommon Fashion suits a variety of personal styles. Brands include Rolla’s, Farrah B, Alternative Apparel, Harper Wren, Recycled Karma, Knot Sisters, Sub_Urban Riot, Bracha, BuddyLove, Gentle Fawn, Velvet Heart, Sam & Lavi, Lucy Paris, Verdier, FRNCH, Ipanema, Zaxy, Sol Sana and from St. Xavier. 


WBC Showroom
Gallery 100
Joined f.i.g. in March, 2010

Owned by Desi Green, hosting locations in Dallas and Los Angeles, WBC is committed to forming longstanding relationships with top specialty boutiques, high-end department stores and online retailers. With a finger on the pulse of top of trends, this team is able to make strategic decisions regarding brand growth. Representing both emerging and established contemporary brands, WBC lines include Conditions Apply, Femme Fatale, Driftwood, Gold + Stone, LAmade, Level 99, Love Token, Viereck and Recycled Karma.


Wander West Showroom
Gallery 203
Joined f.i.g. in January, 2017

Owner Elsa Haaseth believes relationships are the key to Wander West’s success, and she strives to provide the best service to her featured designers and valued buyers. The coastal-inspired range showcased at Wander West includes apparel, swimwear, accessories, hats and intimates via brands including Stillwater, EASTNWESTLABEL, Wonderland, Paradigm Design and Van Palma.


Yana K
Gallery 130
Joined f.i.g. in January, 2020 

From perfect lounge pants to cozy sweaters to stylish beach looks, each Yana K piece is designed to deliver “American Made Comfort.” Founded by Yana Khromova in 2003 and inspired by her dream to create a wardrobe that allows women versatility for home, work and travel, Yana K is now sold in retailers across America and online. A portion of Yana K sales also helps fund Be A Voice, a non-profit animal rescue group.


Image Key

Lead Image: Uncommon Fashion ft. Rolla’s; Below: (1) Uncommon Fashion ft. Lucy Paris; (2) WBC Showroom ft. Love Token; (3) Wander West Showroom ft. EASTNWESTLABEL; (4) Yana K

Fashion Industry Gallery is open to the trade only; click here to register to attend.

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