F.I.G. Blog
OCT 01

Global-Inspired Artisan Clothing Brand Souk Indigo Debuts at Fashion Industry Gallery

posted by: f.i.g.

For those who love to travel – or simply dream of exploring faraway lands – a new artisan-crafted fashion brand delivers an irresistibly exotic look to any woman’s wardrobe. Founded by veteran retailer Amber Broussard in August 2019, Souk Indigo equals vibrant tees, colorful embroidered dresses and jackets hand-stitched with striking details, each piece evoking a journey to the legendary “souk” marketplaces of North Africa, India and the Middle East.

This unique new clothing line will debut at Fashion Industry Gallery’s Spring 1 Market, October 23 – 25, 2019, a curated women’s contemporary wholesale apparel tradeshow in the heart of downtown Dallas. Today, we learn about the beginnings of Souk Indigo, and what adventures lie ahead, from the woman behind the brand.


F.I.G.: What first inspired you to launch this brand?

Amber Broussard: I have always loved traveling and encountering new people and places. On a trip to London, I was meandering through Camden Lock Market and discovered a booth offering vintage Afghani textiles. I kept asking the proprietor questions about his home and history, and he eventually lead me to the “good stash.” The handwork and patina of the fabrics was extraordinary, and I could imagine the story behind each piece. I was hooked and wanted more.

Tell us about the origins of the first Souk Indigo collection.  

I scoured markets and compiled a collection of vintage embroidery and beaded remnants from tribal clothing. These cherished pieces helped inform the first collection.

Next, researching various fabric and needlework techniques ultimately led me to the textile-rich country of India. Inspired by my discoveries, I realized that I wanted to create a clothing line that utilized exquisite hand detailing but fit my laid back lifestyle. 

What are a few of your favorite pieces? What makes them special?

In this collection you will find the Kutch embroidered Vesta Jacket that required 120 hours of handwork. The group of craftswomen that embroidered our Mae Dress and Mattie Blouse use Kantha stitching that they learned from their mothers and grandmothers. The hand-embroidered Violet Tee is so soft and silky you will want to sleep in it!

For SS20 we have also added a leopard hand-block print that I'm super excited about! It has opened us up to another group of artisans that we can support in future collections.  

Describe the woman who wears these unique items.

The Souk Indigo woman is adventurous and well-traveled. She loves life and her family. She appreciates details, and she strives to shop ethical brands because she cares about the earth and others.

Can you give us a hint as to what’s coming next on the Souk Indigo journey?

I feel as though I have just scratched the surface of what is possible in India. Won’t you join me as I discover new ways to interpret time-honored techniques into easy-to-wear silhouettes?

Explore Souk Indigo in the SHOP Juried Temporaries at Fashion Industry Gallery’s Spring 1 Market, October 23-25, 2019. Open to the trade; click here to register to attend.

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