F.I.G. Blog
MAR 28

Store Spotlight :: Found

posted by: FIG

1. What is the meaning/backstory behind the store name, Found? What inspired you to open your boutique?

I was actually looking for something unique, not too feminine, and one word.  I was googling words and came across an Australian shopping website, named Found.  I instantly was drawn to that word and FOUND Boutique was born!  I have been working off and on in retail since I was 17.  For college, I majored in Psychology and went on to receive a Masters in Counseling.  I entered the counseling world and became burnt out.  Right around that time, I moved to Austin and realized there was in a niche in the market for the clothes I loved to wear.  I started thinking about opening a boutique.  I hadn’t felt that excitement in a long time.  I learned as I went and opened FOUND in 2014.

2. How long have you been in business? Have you always been at your current location in Lakeway?

FOUND started out in downtown Austin and we soon came to realize our clients were coming from west of Austin, from Westlake and Lake Travis.  An opportunity presented itself in Lakeway and here we are!

3. How would you describe your store? What, if anything, do you specialize in?

We specialize in glamorous, feminine, colorful clothing.  I also tend to buy items that will not go out of style the next season, quality items that someone can wear years from now.  We love dressing women for special events; anniversaries, birthdays, vacations, first dates, etc.   We want our client to feel like she has stepped into her best friends closet at FOUND, and serving champagne doesn’t hurt either!

4. What are some of your favorite brands and items you carry?

We love Lavender Brown, Milly, Diane Von Furstenburg, Trina Turk, Michelle Mason, Frame, Mother, Joie, Equipment, the list goes on and on!  We love a great date night top or special dress.

5. Do you purchase any unexpected must-haves/ what are some things that stood out to you when you were last at market?

Last market, we were drawn to more casual, breathable, livable pieces from designers like Velvet and Xirena.

6. What are you planning to purchase for upcoming season? Will you be focusing on anything specific?

We are always on the look out for incredible statement jewelry.  Items that don’t break the bank, but still look expensive, bold, and chic. 

7. What item / trend has been a top seller so far this year?

Our clients are becoming more open to fashion denim!  The frills, the distressed, the embellishments, they are loving it all.

8. Is there a specific celebrity style or style icon that inspires you?

I will always be inspired by Sienna Miller and Olivia Palermo.  Kate Moss can do no wrong as well.

9. What is your favorite part about owning and running a store?

I love problem solving and thinking on my feet.  I need to be challenged and I cannot do the same thing every day, so this is the perfect job for me!  I also get to be creative when buying and am always blown away by what these designers come up with next.  I also love to create an ambiance and a fun world for our clients.  I’m always dreaming up the next step.

10. Do you have anything big / different planned for the upcoming season or in 2018 in general?

We actually just opened a second location of FOUND in my hometown of Wichita Falls, Texas!  I’m really excited to see what comes out of this next venture.  It’s a whole new world owning and operating two locations, but I’m loving it!


Found Boutique is located at 1900 Ranch Road 620 S, Suite 150, Lakeway, Texas 78734. You can visit their website, instagram & Facebook below!

Found Boutique

Found Boutique- Instagram

Found Boutique- Facebook

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