F.I.G. Blog
OCT 02

Store Spotlight :: Gemma Collection

posted by: FIG

1. What is the meaning/backstory behind the store name, Gemma Collection? What inspired you to open your boutique?

Gemma is Italian for gemstone so of course there was meaning in the name, plus I thought it was just a gorgeous sounding name, too! There’s really no crazy back story about why I opened the store. I kind of just started thinking about opening a boutique and it all just seemed to fall in place! People are afraid to take risks but it seemed very doable when it was all happening. It never seemed like a huge decision or risk!

2. How long have you been in business? Have you always been at your current location on 6715 Snider Plaza?

I have been open five years which is hard to believe. The entire time I have been in Snider Plaza.

3. How would you describe your store? What, if anything, do you specialize in?

Gemma is a specialty boutique carrying many lines of fashion jewelry. We specialize in unique, hand made gemstone pieces, monograms and affordable travel jewelry.

4. What are some of your favorite brands and items you carry?

My favorite pieces tend to be the Indian rough cut diamond pieces I buy in NY a few times a year. I also love carrying local Dallas designers! I’d have to say my all time favorite brand is Marcia Moran. They are great to work with and their pieces are high quality and beautiful!

5. So you attended June 2017 market, who and what did you buy? What was your favorite piece?\

I loved the fun Gresham tassel earrings I got at June market. This Summer was all about fun earrings and tassels and Gresham had a unique take on the tassel.

6. Were you buying any one-item type in particular?

I never attend market with any pre conceived notions. If something is beautiful I will buy it! I always go in with an open mind

7. Did you purchase any unexpected must-haves / did anything jump out at you that you didn’t know you needed?

Unique chokers definitely caught my eye!

8. What are you planning to purchase for Spring season? Will you be focusing on anything specific?

For Spring I have no idea what the trends will be but that is the fun of going to market. I am hoping new lines / brands will be present because it is always fun seeing new things.

9. What item / trend has been a top seller so far this year?

As mentioned, this Summer was all about tassel and ball earrings! My clients just loved all the fun earrings that have been so popular. Chokers are still huge too!

10. Is there a specific celebrity style or style icon that inspires you?

I think Gwyneth Paltrow is the ultimate style icon! I love her natural aesthetic. I remember thinking she had the best wardrobe way back in the day - during the Brad Pitt years! I’m partial to anything French so I can’t help but also love Melanie Laurent, Charlotte Gainsbourg and Marion Cotillard. Of course, my other favorite celebrity style icons are the Olsen twins. I love that they stay behind the scenes and create truly beautiful clothing.

11. What is your favorite part about owning and running a store?

I LOVE getting to know my clients. I really enjoy helping customers pick out specific pieces for certain events. The personalized shopping aspect is certainly my favorite part!

12. Do you have anything big / different planned for Spring or in 2018 in general?

Actually, my lease is up in 2018 so I am trying to decide if a new location might make sense. I always want to be moving forward so we will see if a new space is in the cards!


Gemma Collection is located at 6715 Snider Plaza, Dallas, TX 75205. You can visit their website, instagram & Facebook below!

Gemma Collection

Gemma Collection- Instagram

Gemma Collection- Facebook

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