F.I.G. Blog
JUN 29

Store Spotlight :: Pax & Parker

posted by: FIG

1. What is the meaning/backstory behind the store name, Pax & Parker? What inspired you to open your boutique?

Because we are co-owners, the name Pax & Parker came organically from portions of both of our names, Paxson and Parker.  We met while we were both working at Julian Gold, which is where we developed our love for luxury fashion and decided to venture out on our own.

2. How long have you been in business? Have you always been at your current location on 1621 River Run?

We have been in business at our current flagship location for about a year and a half.

3. How would you describe your store? What, if anything, do you specialize in?

Our store is a sanctuary for customers to find quality, high-end fashion in an intimate environment. We are a collection-focused store offering several brands that are exclusive to Pax & Parker without the chaos of a large luxury retailer. We pride ourselves on being able to create close relationships with our customers due to our small format.

4. What are some of your favorite brands and items you carry?

We love finding items that blend classic style with a modern twist – whether it be with fabrics, prints, or details.  Some brands we love include Milly, Rebecca Taylor, Rachel Zoe and Eileen Fisher.  Our most loved menswear brands include Billy Reid, Rodd and Gunn, and Jack Spade, which provide quality styles for fashion-forward men who need dependability.  We also sell exclusively DL Premium Denim, which combines amazing quality with the latest styles.

5. So you attended March 2017 market, who and what did you buy? What was your favorite piece?

We wrote Milly, Fifteen Twenty, Velvet, DL1961, Gigi NY, Vince, Elizabeth & James jewelry, Bella Dahl.. and more!  We loved all the variations of the bomber jacket for fall.

6. Were you buying any one-item type in particular?

We were buying womens ready to wear and accessories for fall.

7. Did you purchase any unexpected must-haves / did anything jump out at you that you didn’t know you needed?

We don’t currently carry shoes, but couldn’t pass up the fur slip on sneakers from Rachel Zoe.  Excited to have those in store.

8. What are you planning to purchase for Fall season? Will you be focusing on anything specific?

Since we are in the south, we have to make sure we have light layering pieces. 

9. What item / trend has been a top seller so far this year?

The off the shoulder & cold shoulder tops/dresses have been the #1 trend for spring! 

10. What is your favorite part about owning and running a store?

We love being able to interact with customers and build those relationships.  It’s so helpful to know your client when you are attending market.  It’s rewarding to have customers come into the store and love the assortment you have created. 

11. Do you have anything big / different planned for Fall or in 2017 in general?

We are only in our second year of business, so we’re always working toward growing and building our brand.  We are constantly brainstorming fun and unique store events and we have some exciting nonprofit partnerships in the works. 

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Pax & Parker is located at 1621 River Run #116, Fort Worth, TX 76107. You can also visit their website, Facebook and Instagram below!

Pax & Parker

Pax & Parker- Facebook

Pax & Parker- Instagram

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