F.I.G. Blog
MAR 02

Store Spotlight :: Reveal

posted by: FIG

1. What is the meaning/backstory behind the store name, Reveal Swimwear? What inspired you to open your boutique?

 The idea for Reveal was somewhat accidental.  Not merely an idea, but the need for Reveal came to light while celebrating Amie's birthday in Anguilla.  When Amie and a friend ventured out in the exact same swimsuit, we started talking about how difficult it is to find fashionable swimwear in Dallas during the fall and winter months.  How could a fashion-forward, warm weather city like Dallas not have a boutique specializing in unique swim and resort wear?  That conversation stuck with each of us.  It wasn't long after we were back in Dallas that we started the discussion.  We had a specific problem, which needed just the right solution.  Therefore Reveal was born.

We tossed around different names and we came across Reveal we knew it was the perfect name. Women are beautiful and each woman should reveal and embrace her own beauty.

2. How long have you been in business? Have you always been at your current location on Lovers?

We started Reveal in May 2014 with pop up shops and special events.  After a overwhelmingly positive response, we decided to expand Reveal beyond just swimwear. We opened our brick and mortar store in May 2015. While we offer swim and travel wear year and round, the bulk of our business is seasonal ready to wear.   With a focus on styles that are both timeless and effortless.

3. How would you describe your store? What, if anything, do you specialize in? (If you have more than one location, how do the two stores most differ?

Reveal embodies the ease of the casual chic style.  Most people who walk through the door, comment how it has a Californian feel to it. The shop reflects a causal-meets-luxe vibe, offering a variety of well-known and local brands perfect for everyday wear or for travel.  Majority of the brands we carry are not found everywhere, our goal is to bring something new and fresh to the area. 

In regard to swimwear, we would say we specialize in helping woman find the perfect suit. We understand that most women dread shopping for swimwear and it truly takes patience to find that perfect suit. With our personalized shopping experience, we will help you find options that make you feel comfortable and confident while revealing your own style and beauty. In addition to our regular shopping hours, we offer private shopping with day and evening appointments. If you are headed out of town and have no time to shop, call or email us and we will shop for you.  You can stop by the store and pick it up or we can deliver to your home.  

4. What are some of your favorite brands and items you carry?

One of our favorite brands is Fidelity Denim.  They have the softest, most comfortable jeans and shorts with an amazing fit.  We also love McGuire, who has become synonymous for classic closet staples. With high quality construction and design, fine fabrics and materials.

Heidi Klein is UK’s leading swimwear and beachwear brand. The beautifully-made designs combine classic elegance and fresh hand-painted prints with the most flattering styles and fit. Another favorite is Onia. What we love most is their minimal style, yet they are meticulously crafted to the most minute detail; stylish without being subject to the vagaries of seasonal fashions

5. So you attended January market at FIG, who and what did you buy? What was your favorite piece?

At January Market we bought a lot of great things. D.RA had a fun and flirty white dress with navy trim and ruffle sleeve, pairs perfectly with sandals or sneakers.  We tend to lean toward neutrals, thankfully Piper always has colorful and unique things to help break us out of our black and white world.  Our favorite in this collection was a coral one-shoulder top that is great spring & summer.  Heather’s casual effortless look is a favorite among our customers.  Their tank dress that was dip-dyed at the bottom will be perfect for the beach.

6. Were you buying any one-item in particular?

We were buying with the unbearable summer temperatures in mind, easy to wear dresses and tops that are perfect for around town and wherever your travels may take you.

7. Did you purchase any unexpected must-haves / did anything jump out at you that you didn’t know you needed? 

An amazing pale pink leather cropped jacket from My Tribe.

8. What are you planning to purchase for the fall season? Will you be focusing on anything specific?

As a newer store we have learned from our mistakes. Yes, we will be planning for fall.  We will be looking for unique pieces that are easy to wear and not too heavy for the Dallas weather.  We look for things to layer.  Can’t wait to find the perfect oversized blazer to dress up or down.

9. Is there a specific celebrity style or style icon that inspires you?

Jennifer Anniston, she always looks cool without looking like she is trying to hard.  They are more timeless pieces than trendy.  Then there is always Kate Beckinsale, her consistently laid-back, comfortable street style that really makes the biggest impression on us. 

10. What is your favorite part about owning and running a store?

As of now, we man the store ourselves, so if you visit the store you are likely to meet one of us.  Our favorite part of running the store is meeting new people and building relationships with our repeat customers.  We enjoy the opportunity to learn what they love and being able to provide those styles for them.  Of course, traveling to market with one of your best friends is always a great time too!

11. Do you have anything big / different planned for fall or in 2017 in general?

Our focus is on increasing online sales.  At the end of 2016 we launched online, so it is time to something we will be investing a lot of time on.  Something fun we always look forward to is our West Lovers Lane Wine Walk.

12. We can't wait to see you at FIG Finale this August, what can we look forward to seeing in your booth? 

We will have both spring and fall pieces at unbelievable prices. Imagine a wide array of styles from various designers that will include tops, pants, dresses and more.  To give you a sneak peek and name a few, we will have super cute wine color blazer from Blaque Label, trendy tops from Cameo, stylish, easy to wear Go Silk dresses, and much more.


Reveal is located on 4603 West Lovers Lane, Dallas, Texas 75209. You can also visit their Website, Facebook, Instagram and Pinterest!


Facebook- Reveal

Instagram- Reveal

Pinterest- Reveal






leave a comment...
Exhibitor Registration

Exhibitor Registration

Book an Event

Book an Event

f.i.g. Exclusive Valet

f.i.g. Exclusive Valet