FIG loves our buyers, so we would like to introduce you to our first (ever!) Store Spotlight! Meet a Dallas favorite, La Marque. Owner Allison Michie gives us a peek at her store, background, inspirations, and buying experience at FIG.
“La Marque means ‘the brand’ in French,” she explains. She runs the store with her mother, Sharon Michie, and they wanted to build their brand around an idea that represented them both. Allison was driven by her passion-for-fashion and entrepreneur parents to open the boutique, and it didn’t hurt that she received a fashion merchandising degree with a business minor. La Marque will celebrate its 2nd anniversary this March and their Lovers Lane location seems a perfect fit for their self-described “eclectic chic” store. They specialize in unique wardrobe additions perfect for every occasion. Allison notes, “you’re not going to find your entire wardrobe in our store but you will be able to find amazing pieces to help build it!” And that could not be more true. A few of her favorite brands include Elizabeth and James, Rebecca Taylor, and Haute Hippie.
We saw the Michies last week at our spring 2 market, and they kindly reflected on their market experience. Allison said, “we saw everyone we currently carry as well as picked up a few new designers including Jay Godfrey.” She especially liked a full-length black gown with a trendy cutout below the bust. And what's not to like? La Marque always features a plethora of dresses because they believe “every girl needs a new one for a new occasion: bridal luncheons, bachelorette parties, rehearsal dinners, graduation, rush – you name it, we’ve got it!” They also bought camis and slips for slightly sheer dresses, ensuring a one-stop-shopping trip for their customers. The boutique will be on-trend again this spring with patterns, prints, and colors that you won’t want to miss.
Allison hopes to increase social media activity and delve into online sales this year, so make sure to watch their Facebook page and website for more info – and of course stop by the store for an effortless shopping experience.
4346 Lovers Ln. Dallas, 75225