Bookings Strong at Dallas FIG

June 2014
Bookings Strong at Dallas FIG

By Holly Haber

DALLAS — Tailored jackets made of sweatshirt fabric, colorful printed tops, ponchos andaccessories led strong bookings at FashionIndustry Gallery’s three-day market ended May 30, where buyers shopped for immediate goods, plus fall, holiday and pre-spring styles.

Ongoing jewelry trends included streamlined looks made of semiprecious gems and gold metal, statement necklaces, bohemian pendants and sparkling druzy minerals. The denimbusiness dropped off and buyers looked for alternatives, such as draped pegged pants, according to buyers and sales representatives.

“It was my top market for new customers,” said Suzanne Collier, who runs a namesake showroom. “We sold a lot of color and a lot of items and novelty tops, both casual and dressy. I’m selling a lot closer to season, that’s for sure. The young stores are coming to buy a trend that maybe they missed and they want it overnight.”

California jeweler Cheryl Dufault, who is present in her showroom at nearly every market, also was pleased to see new faces.

“They’re spending money and there are new stores that have never been here before,” Dufault said.
The third market of the year is typically slow, and both Joey and True Religion showrooms failed to open. But Matt Roth, FIG’s chief executive officer, said buyer attendance rose.

“We had 109 stores and 187 buyers on Wednesday last year, and this year we had 136 stores and 242 buyers,” he said.

Claudia Ayala said the fashion business was “awesome” at Mio, the Houston store formerly known as Coquette. Ayala, who bought the boutique this year, cherry picks lines that she carries exclusively in Houston.

"We do a few pieces per style because our client is very picky,” she said.

Booking immediate goods plus deliveries through November, Ayala praised Gypsy05’s bohemian embroidered fabric bags in bright colors, printed dresses by Love the Journey, Kris Nations’ chain necklaces packaged in glass vials and fashions by A.L.C.

Angie Cooper, co-owner, and Pamela Cott, buyer, shopped for lifestyle looks by Peace Love World plus novelty items, scarves and sunglasses for The Coop shop at Cooper Fitness Center in Dallas.

“Business is great,” Cooper said. “We just finished a $7 million renovation, so my budget is up.”

Renea Medlin hunted for leather jackets and vests, hip date-night tops and different pants in lieu of denim for Lavish, her store in Memphis.

“I look for great quality that is not going to break the bank — below $100 wholesale,” she said. “We had a tough spring, everyone did, but I can’t complain. Sales are up 10 percent this year and I’ll probably spend 15 percent more than this time last year.”

Betsy Jameson, manager of Alchemie in Greenwood Village, Colo., said business has been good since the shop opened early this year. At market, she found colorful Neoprene dresses by Clover Canyon, “gorgeous suits” by Nanette Lepore, and tie-dyed camisoles by Luxe Junkie.

“We might sell a $40 dress or a $600 dress,” she said. “We like to surprise people and have little quirky things.”

“This has been one of my better markets for a while,” said Kaitlin Moore, who owns Kaitlin + Co. showroom.
Her top styles included Addicted to Tees’ graphic shirts, April Marin’s knit ponchos and wraps, and Cosabella’s triangle lace bra and panties with ribbon ties designed in collaboration with Erin Fetherston.

Kaitlin Moore showing Cosabella.
Photo By Holly Haber

Women's Wear Daily - Tuesday, June 10, 2014