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Dallas Market Preview: New Designers, Resources Bolster FIG

August 2011
Dallas Market Preview: New Designers, Resources Bolster FIG

WWD.com 

August 3, 2011

By HOLLY HABER

DALLAS — Two up-and-coming designers, a new showroom and other new resources will highlight market Aug. 11 to 13 at the intimate Fashion Industry Gallery, a boutique wholesale venue that presents forward styles.


Celebrity favorites David Peck and Jay Godfrey will each make their Dallas debut at FIG’s Shop temporary show.

Peck, whose three-year-old label is committed to sustainable fashion, plans to exhibit David Peck Collection and his more casual, contemporary-priced CrOp by David Peck.

Known for edgy, tailored dresses, Peck studied in Paris and often uses his own travel photographs as the basis for unusual prints. He works and produces in Houston, where he is a favorite resource of Tootsies.

Godfrey, a Canadian who launched his business in New York in 2006 and sells to specialty stores including Neiman Marcus and Nordstrom, describes his look as “modern, sexy, clean.”

For fall, his signature collection features retro colorblocking, peplums, ruffles and bows applied in a sophisticated way. Playful prints and tunics highlight his Redacted by Jay Godfrey collection of tops.

Shop will also see the Dallas wholesale debut of Brandy Melville, a hip, casual contemporary line that looks California-born but hails from Rome. Over 30 years old, the label is sold in 50 European stores but wasn’t introduced in the U.S. until 2008.

Brandy Melville U.S.A. operates three California stores — in Los Angeles, Santa Monica and Newport Beach — and one each in Honolulu and New York, in SoHo. A second Manhattan store is slated to open next month on Broadway, according to the company’s Web site.

Also new to FIG is Myn Showroom, operated by Rebecca Elllis and Renee Dobbs, in gallery 151. Having both worked at Lisa Kline in Los Angeles and at wholesale showrooms in Dallas, the friends decided their next career step was their own business. Myn, pronounced “mine,” will show Akiko’s flirty tops and dresses, Twenty’s soft, draped tanks and T-shirts, and Yosi Samra’s fold-up ballet flats.

In addition, sales rep Michael Cohen has renamed gallery 123 The Dallas Work/Shop and plans to keep it open daily instead of only during markets. Before, it was branded under Cohen’s Los Angeles showrooms Work in Progress and Nine O Seven.

FIG is known for contemporary brands, but it’s also broadening into lower prices. For instance, R&Em handbags, which retail under $100, will be new at Mider Group, and S. Collier showroom’s hottest line is Tkees leather flip-flops retailing for $48. 

“If the product is right, we welcome collections at any price point,” said FIG spokeswoman Megan Bullard, “because today, buyers are looking for an assortment.”

She expects bold accessories, airy resort fabrics, fringe, knotted trims, stripes and floral prints to be key trends