FIG Vendors Deal With Date Snafu

August 2012
FIG Vendors Deal With Date Snafu

By Holly Haber

DALLAS — Los Angeles resources are likely to arrive a bit late to Fashion Industry Gallery on opening day due to the overlap of resort markets in Los Angeles and Dallas on Aug. 16.

But that hasn’t stopped L.A.-based showrooms Hatch and 10Eleven from moving into bigger permanent showrooms in time for FIG’s next three-day show, Aug. 16 to 19. Both are moving to the opposite side of the building, near the gallery that jewelry designer Cheryl Dufault opened in June.

“Our existing business has continued to grow, and we are also relaunching Paper Denim & Cloth clothing for men and women and breaking out Bensimon [footwear] for the U.S.,” said Kay Sides, owner of Hatch. “It’s really a way to show our commitment to our clients in the South and make sure we give them a really nice environment in which to see the collections.”

Sides planned the move to gallery 158 in conjunction with 10Eleven owner Betsee Isenberg, who took the spacious corner room 153.

“We’ve been busting at the seams, so Betsee and I thought we’d move to new spaces and still be next to each other, but have more room,” Sides said.

The 10Eleven showroom, which doubled to 1,800 square feet, presents Joie, Soft Joie, Haute Hippie, Current/Elliott, Equipment and A.L.C.

“We started with three lines, and over the years we’ve taken on more,” said showroom manager Kristin Randol.

In other news, FIG’s Shop booth show will feature newcomers SBJ Austin, a line of casual cotton dresses based in Austin, and Akola Project, which features beaded jewelry made by disadvantaged women in Eastern Uganda and imported by the Ugandan American Partnership Organization based in Dallas. Other new lines include Sachin + Babi, Bella Luxx and Joie Footwear, among others.

FIG chief executive officer Matt Roth said he hopes Dallas market dates next year won’t conflict with shows in other cities. The Aug. 16 overlap occurred a few months ago when Los Angeles wholesale venues agreed collectively to shift their August show to avoid an overlap with Intermezzo Collections Aug. 5 to 7 in New York.

“This is a smaller market, so it’s easier to manage, but we have to cut L.A. short one day and Dallas short one day,” Randol noted. “It’s been like this for the past couple of years, so we just have to make do. We schedule our appointments on specific days.”

“It’s definitely an issue,” Sides added. “We’re coming in that first day, and we will open by noon or later in the afternoon. There is just no other way.”

Women's Wear Daily - Wednesday, August 1, 2012